The New Jack Daniel’s Single Barrel Whiskey Bottle is Meant to Be Seen

By: Michael Hemsworth - Oct 7, 2015
References: studiompls & lovelypackage
The days of transferring you liquor from the original bottle into a decanter are limited because the new Jack Daniel’s Single Barrel Whiskey bottle design is good enough to put on display. Studio MPLS designed the new Jack Daniel’s Single Barrel Whiskey packaging experience from the ground up, utilizing the classic fonts and images of the brand while adding additional layers to help encourage a more ritualized practice when purchased.

The simple black box that Jack Daniel’s Single Barrel Whiskey comes in opens to reveal the bottle, which resembles a crystal decanter more than a whiskey bottle. A cork stopper finishes off each bottle of Jack Daniel’s Single Barrel Whiskey to be ready for mixologists alike to start whipping up cocktails for patrons or guests.