The J. Crew Fall 2010 Wedding Collection is Party Ready
Definitely appealing for those summer months, these lightweight, sleeveless dresses are perfect for the hot weather, ensuring the bride stays perfectly pretty during the entirety of her wedding day.
Implications - Party dresses are a popular choice of product for many fashion labels as women are continuously needing new dresses when new events come up. When businesses can recognize popular consumer purchases within their particular industry, they will be more likely to be successful on a consistent basis.