Beyoncé's Ivy Park and adidas Joined to Launch 'Drip 2'
Riley von Niessen — October 30, 2020 — Pop Culture
References: adidas & fashionista
After previously joining forces with with the activewear giant for a range of size-inclusive styles, Ivy Park and adidas have partnered once again to launch 'Drip 2.'
Co-founded by Beyoncé, Ivy Park is known for its universally flattering cuts that are made to make their wearer feel like their best self. Through the partnership with adidas, the brand is able to tap the sports company's expertise and classic styles, while supplying the pieces with a bright twist. The Drip 2 collection spotlights an array of vivid athleisure looks, which range from high-waisted bike short and track pants, to comfy blazers and bustier-incorporated body suits. Apart from the apparel, the collection also includes has, socks, belt bags, duffels, and even a range of footwear.
Drip 2 is available from adidas' web store and select retail locations, and comes in sizes XXXS through 4X.
Image Credit: adidas / Ivy Park
Co-founded by Beyoncé, Ivy Park is known for its universally flattering cuts that are made to make their wearer feel like their best self. Through the partnership with adidas, the brand is able to tap the sports company's expertise and classic styles, while supplying the pieces with a bright twist. The Drip 2 collection spotlights an array of vivid athleisure looks, which range from high-waisted bike short and track pants, to comfy blazers and bustier-incorporated body suits. Apart from the apparel, the collection also includes has, socks, belt bags, duffels, and even a range of footwear.
Drip 2 is available from adidas' web store and select retail locations, and comes in sizes XXXS through 4X.
Image Credit: adidas / Ivy Park
Trend Themes
1. Size-inclusive Activewear - The trend of creating activewear collections that cater to a wide range of sizes presents an opportunity for disruptive innovation in clothing manufacturing and retail.
2. Celebrity Collaborations - The trend of celebrities partnering with established brands to launch exclusive collections provides opportunities for disruptive innovation in marketing and brand collaborations.
3. Vivid Athleisure Looks - The trend of incorporating bold and vibrant colors into athleisure wear opens up opportunities for disruptive innovation in textile dyeing and printing techniques.
Industry Implications
1. Clothing Manufacturing - The clothing manufacturing industry can explore new production techniques and technologies to create size-inclusive activewear.
2. Retail - The retail industry can adapt their marketing strategies and inventory management to accommodate the growing demand for size-inclusive activewear collaborations.
3. Textile and Printing - The textile and printing industry can develop innovative dyeing and printing methods to produce vibrant and long-lasting colors for athleisure wear.
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