Itu Fertilizers Campaign

By: Ayman - Published: May 31, 2008 • References: adsoftheworld
These creative Itu Fertilizer ads depict a silicon tree as a woman getting silicon enhancements who also happens to be rooted in being middle aged with kids and a divorce. That will show everyone that "Nothing grows by chance" wouldn't it? Well, that's what Cooperativa Agrícola de Itu and Lew'Lara/TBWA ad agency is hoping.

In addition to the aforementioned breast augmentation ad (which comes with a crazy squirrel "appreciating" the enhanced boobage on the silicon tree), we have print ads showing that shame grows out of a combination of karaoke, a camera and the internet. And how can you tell that someone is Nouveau Riche? Money, a sweet ride and bad taste would be the answer. Finally, the tree of cheating grows by having a workaholic husband, a wife and a personal trainer.

The illustrations were done by Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni and Gelmi for Lew'Lara/TBWA ad agency São Paulo, Brazil under art direction by Mozar Gudin. Stats for Silicon & Shame Trees Trending: Older & Chilly
Research: 2,597 clicks in 416 w
Interest: 4 minutes
Concept: Silicon & Shame Trees
Related: 59 examples / 45 photos
Segment: Females, 18-35
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