Silicon & Shame Trees Edit

Itu Fertilizers Campaign
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These creative Itu Fertilizer ads depict a silicon tree as a woman getting silicon enhancements who also happens to be rooted in being middle aged with kids and a divorce. That will show everyone that “Nothing grows by chance” wouldn’t it? Well, that’s what Cooperativa Agrícola de Itu and Lew’Lara/TBWA ad agency is hoping.

In addition to the aforementioned breast augmentation ad (which comes with a crazy squirrel “appreciating” the enhanced boobage on the silicon tree), we have print ads showing that shame grows out of a combination of karaoke, a camera and the internet. And how can you tell that someone is Nouveau Riche? Money, a sweet ride and bad taste would be the answer. Finally, the tree of cheating grows by having a workaholic husband, a wife and a personal trainer.

The illustrations were done by Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni and Gelmi for Lew’Lara/TBWA ad agency São Paulo, Brazil under art direction by Mozar Gudin.