The It's On Us Campaign Continues with a PSA from the White House

By: Vasiliki Marapas - Nov 18, 2014
References: itsonus.org & adweek
The White House has released a new PSA as part of the ongoing 'It's On Us' campaign, which aims to create a climate under which sexual assault is not tolerated and survivors are unequivocally supported.

The thirty-second clip features an inebriated woman trying to leave a party and a young man attempting to stop her. The narrator states, "This isn't a PSA about a sexual assault," while the camera moves from the couple to a young man sitting on the couch, "It's about being the guy who stops it." The young man stands up as the commercial ends, suggesting to the viewer that he going to be that guy.

The commercial focuses on men standing up to other men when it comes to harassment, assault or violence, effectively changing social norms.