Microsoft's 'Don't Get Stuck in the IT Past' is Retro

By: Josh Mears - Published: Jan 30, 2012 • References: vm-limited & enter.oneclub.org
Window’s 'Don't Get Stuck in the IT Past' commercial travels back in time to the 70s. Riddled with handlebar mustaches and powder blue suits, the television entices people to stay away from outdated IT and get private cloud solutions from the trusted brand of Microsoft. Cloud computing services allow users to hold and store data safely and securely in cyberspace.

The spot features a severely dated salesman trying to connect with consumers when clearly he is stuck in the "IT past." The man in the ad has all of the class and the charm of a used car salesman, but all the charm in the world doesn't make him cutting edge and up-to-date. Stats for 70s-Mocking Tech Commercials Trending: Older & Mild
Research: 892 clicks in 225 w
Interest: > 3 minutes
Concept: IT Past
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: interactive projection installations, interactive sense-screen tables, and inspirational search engine campaigns.