The Issey Miyake Pleats Please Campaign Creates Flowers out of Pleats
Jana Pijak — December 17, 2014 — Marketing
References: tsdo.jp & spoon-tamago
The Issey Miyake Pleats Please campaign creates floral forms out of the designer's pleated fabrics. These fabrics have been a signature for the designer who first introduced his Pleats Please collection in 1993.
His fabric is a heat-treated polyester that is adorned with permanent pleats after its treatment sets in. For his latest ad series, Issey Miyake creates floral imagery that is made from pleated fabric.
The result is visually striking and incredibly lifelike. The Issey Miyake Pleats Please campaign illustrates the versatility of fabric and is reflective of the designer's signature aesthetic. This gorgeous advertorial is conceived in collaboration with visual designer Taku Satoh who helped to bring its images to life.
The flowers featured in the series range from camellias and tulips to roses and poppies among other botany gems.
His fabric is a heat-treated polyester that is adorned with permanent pleats after its treatment sets in. For his latest ad series, Issey Miyake creates floral imagery that is made from pleated fabric.
The result is visually striking and incredibly lifelike. The Issey Miyake Pleats Please campaign illustrates the versatility of fabric and is reflective of the designer's signature aesthetic. This gorgeous advertorial is conceived in collaboration with visual designer Taku Satoh who helped to bring its images to life.
The flowers featured in the series range from camellias and tulips to roses and poppies among other botany gems.
Trend Themes
1. Fabric Innovation - There is an opportunity for textile manufacturers to explore heat-treated polyester fabrics with permanent pleats for creating versatile and visually striking designs.
2. Floral Aesthetic - The use of pleated fabric to create floral imagery opens up new possibilities for designers to incorporate botanical themes into their collections.
3. Collaborative Advertising - The collaboration between fashion designers and visual designers can result in stunning advertorials that captivate audiences and showcase the brand's aesthetic.
Industry Implications
1. Textile Manufacturing - Textile manufacturers can capitalize on the demand for heat-treated polyester fabric with permanent pleats, offering unique and visually striking materials to fashion designers.
2. Fashion Design - Fashion designers can embrace the floral aesthetic created by pleated fabric to introduce innovative and botanical-inspired designs in their collections.
3. Advertising and Marketing - Collaborations between fashion designers and visual designers present opportunities to create visually stunning advertorials that effectively communicate the brand's aesthetic.
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