The Issey Miyake Pleats Please Campaign Creates Flowers out of Pleats

By: Jana Pijak - Dec 17, 2014
References: tsdo.jp & spoon-tamago
The Issey Miyake Pleats Please campaign creates floral forms out of the designer's pleated fabrics. These fabrics have been a signature for the designer who first introduced his Pleats Please collection in 1993.

His fabric is a heat-treated polyester that is adorned with permanent pleats after its treatment sets in. For his latest ad series, Issey Miyake creates floral imagery that is made from pleated fabric.

The result is visually striking and incredibly lifelike. The Issey Miyake Pleats Please campaign illustrates the versatility of fabric and is reflective of the designer's signature aesthetic. This gorgeous advertorial is conceived in collaboration with visual designer Taku Satoh who helped to bring its images to life.

The flowers featured in the series range from camellias and tulips to roses and poppies among other botany gems.