The Israel Cancer Association Campaign Warns Against Third Hand Smoking
Meghan Young — June 3, 2014 — Marketing
References: gitam.co.il & adeevee
Third hand smoking might seem like a tired topic to some, but the Israel Cancer Association ad campaign shows that it is still a problem even though awareness has been raised again and again. The fact that people still smoke is a big issue, but that they can't even take into the consideration the health of those around them is even more mind-boggling.
The Israel Cancer Association ad campaign visualizes this effect by way of couch designed to look like a cigarette. The image was created with the help of retoucher Alex Melik-Adamov. It reads, 'When you smoke at home, your home smokes back.' It was created by Gitam Bbdo, an ad agency based in Tel Aviv, Israel.
The Israel Cancer Association ad campaign visualizes this effect by way of couch designed to look like a cigarette. The image was created with the help of retoucher Alex Melik-Adamov. It reads, 'When you smoke at home, your home smokes back.' It was created by Gitam Bbdo, an ad agency based in Tel Aviv, Israel.
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