The Irish Society for the Prevention of Cruelty to Children is taking a stand against abuse with the ISPCC Anti-Bullying Campaign, using familiar faces as ambassadors for the cause.
The world-famous Irish actors and musicians are pictured battered and beaten in this extremely effective photoset by Barry McCall. Twins John and Edward Grimes of the pop group Jedward, who are known for their upbeat onstage personalities, provide the most shocking photo of the series as they appear miserable and mutilated in the shot. Young actress Saoirse Ronan, of 'The Lovely Bones' fame, appears in a softer but equally touching photo, showing how powerful the tears of a child can be.
The idea for the ISPCC Anti-Bullying Campaign came from Mark Feehily of Irish music group Westlife. Feehily explains, "I know how the impact of being bullied as a teenager can quite literally last a lifetime and I thought that if we could involve well known ISPCC ambassadors perhaps people will think twice about bullying or indeed allowing bullying to happen." The result is an extremely effective and powerful campaign that I certainly hope makes a difference in the lives of children worldwide.
Stats for Clobbered Celeb Awareness Ads
Trending: Older & Mild
Research: 5,321 clicks in 247 w
Interest: 1.9 minutes
Concept: ISPCC Anti-Bullying Campaign
Related: 75 examples / 58 photos
Segment: Neutral, 12-35
Comparison Set: 28 similar articles, including: incisive adolescent art, eastern european shockvertising, and battered brotography.
Clobbered Celeb Awareness Ads
More Stats +/-
Eastern European Shockvertising
Incisive Adolescent Art
49 Battered and Bloody Features
Anti-Bullying Dessert Campaigns