iSnort is a bootleg iPhone application that replicates the process of using cocaine. Essentially it is just a movement responding video, as the iPhone does not love razor blades and rolled up notes.
Relishing their cult status, the cheeky developers are even charging £5 a pop for this piece of iPhone street cred.
Implications - With contemporary society being saturated with a variety of products, companies must resort to shockvertising to gain recognition. Promoting products in ways that surprise and shock viewers is a great way to sell a commodity, as this holds viewers' attention while relaying crucial information. Companies would be wise to use these tactics to have a leading edge over their competitors.