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Isabella Imam's ELLA YUJ Collection is Sporty-Chic

By: Vasiliki Marapas - Published: • References: instagram & c-heads
London-based sportswear designer Isabella Imam styled this exclusive C-Heads editorial starring Sarah Lysander. The London College Fashion Designer's ELLA YUJ collection portrays her interest in active and lifestyle wear; every item in the collection could easily work for activities such as yoga, pilates and the gym, as well as regular, day-to-day endeavors. Imam was inspired by Metamorphosis, and she examined and played with the idea of transformation in her collection. Stats for Glamorously Sporty Editorials Trending: This Quarter & Buzzing
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Concept: Isabella Imam
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Segment: Females, 18-55
Comparison Set: 39 similar articles, including: vanguard sportswear editorials, illustrative sportswear lookbooks, and voluminous elegant fashion.