The Isabel Marant Commercial Film Focuses on Luxurious Living

By: Sarah Moore - Published: Mar 7, 2012 • References: vimeo & refinery29
The Isabel Marant commercial film is sun-soaked, whimsical, and a completely unrealistic view of average day-to-day life. The designer employed Cyrille de Vignemont to direct the brand's first 45-second video advertisement, as well as enlisting Mohini Geisweiller to score its original musical accompaniment.

The film shows a young woman waking up in her minimalist, but extravagant, loft apartment. She opens her eyes to a ray of sunshine beaming in while looking more well-rested than Sleeping Beauty.

A sundial documents the time passed during her morning ritual and until she walks down her stairs to peer outside, the only clothing shown is a pair of Isabel Marant shorts. She eventually pulls a wool sweater over her head, but not before the camera catches a split-second of her bare chest.

The Isabel Marant commercial film is a cinematic experience that focuses more on lifestyle and making a cultural connection than hard-selling the clothing. As far as advertising campaigns go, this one is worth watching. Stats for Luminous Fashion Ads Trending: Older & Mild
Research: 1,693 clicks in 219 w
Interest: 3.7 minutes
Concept: Isabel Marant Commercial Film
Related: 77 examples / 59 photos
Segment: Females, 18-55+
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