These whimsical Irregular Choice heels conjure up images of distorted fairytales like ‘Alice in Wonderland’ or 'Wizard of OZ.' The shoe styles are wacky and unique with bubble-shaped toes, wooden spiral heels and crazy prints. The Irregular Choice AW 2010 lookbook is definitely on the “irregular” side.
Implications - Products that offer for easy customization of an outfit are attractive to shoppers with fast-paced lifestyles. Accessories are appealing to those buyers who don't have time to put together intricate outfits. In order to stay relevant, a company could develop their items with this in mind.