Iron-on patches have been around for quite a long time and have recently been gaining popularity in the form of circular elbow patches and the like. Desire Books however, is taking a different approach. This second-hand bookstore is debuting its launch of custom iron-on patches that feature clever embroideries of slogans and sayings.

Some examples include "love some one" or "we are here to go." One patch even goes as far to say "dance mother f*cker," a motivational message to say the least. Some patches mention famous names of authors to maintain literary relevance, each possessing its own personality and color theme.

Desire Books is not just a bookstore, but a community as well. The idea behind these patches is to encourage people to read and help evolve the bookstore with modern times.