'IrokoX' is an Online Platform for Pan-African Artists

By: Joey Haar - Sep 12, 2016
References: iroking & techcrunch
Nigeria-based digital entertainment company Iroko is dedicated to expanding the reach and capabilities of artists across Africa, and its IrokoX platform is a step in that direction. The online stage will host art from many different media, focusing in particular on film and music.

The IrokoX platform has two arms: production and distribution. On the production side, IrokoX offers artists things like production assistance and studio resources. This helps artists who lack experience but have a wealth of vision to create professional-looking projects.

For distribution, IrokoX gives artists the opportunity to show their work on YouTube channels, iTunes, and Google Play. It also helps artists to monetize their work, with an 80/20 revenue split in which the artists receive 80 percent.