The Iro Spring/Summer 2014 Ads Include Apparel With Holes

By: Jordy E  - Published: Jul 31, 2014 • References: iroparis & fashioncopious.typepad
The Iro Spring/Summer 2014 campaign featuring Kati Nescher puts a series of perforated pieces on display. Photographers Claudia Knoepfel and Stefan Indlekofer took snapshots of Nescher, showcasing her plainly before a bright white backdrop.

The current Iro collection featured in these pictures lets on the brand's evident preference for a laid back yet upscale style of dress. This was apparent via Nescher who sported ripped jeans, cut out crew neck sweaters and layered, revealing tank tops in each image.

While these ensembles may be too daring for some, Iro also opted for classic elements with sleek pale leather belts and basic under shirts, merging the avant garde pieces with more subdued motifs that can be paired with any genre of dress. Stats for Pale Perforated Fashion Campaigns Trending: Older & Chilly
Research: 539 clicks in 95 w
Interest: 1.5 minutes
Concept: Iro Spring/Summer 2014
Related: 92 examples / 71 photos
Segment: Females, 18-35
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