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Photo-Centric Cloud Storage

Canon's 'Irista' Cloud Vault Service is Targeted Towards Photographers

— June 9, 2014 — Tech
Irista is a cloud vault service set up by Canon that is targeted towards photographers. This photo-centric cloud service includes generous free storage, handy social networking tools as well as a variety of features that makes it a breeze to store, organize and find photos.

Irista offers an uncomplicated interface which incorporates a search index, making it easy to locate images and albums. Users can sort and filter based on parameters such as dates, locations as well as custom tags.

Each photo can be accompanied by details such as camera and lens settings. Images can be uploaded via a desktop uploader opr web client, and can even be imported from supported social networks.

Irista offers 10 GB of free storage. Users can opt for 50 GB storage at €4.99 a month or €49 a year, or 100 GB for €10.99 a nth or €109 a year. Paid storage options are currently not available outside Europe.

Trend Themes
1. Cloud Storage Services - The rise of photo-centric cloud storage services like Canon's Irista presents an opportunity for other companies to offer similar services tailored to different industries.
2. Social Networking Tools for Media Storage - The inclusion of social networking tools in photo-centric cloud storage services like Irista highlights the potential for integrating social features into other media storage platforms.
3. Enhanced Search and Organization Features - Irista's user-friendly interface and search index demonstrate the disruptive potential for improved search and organization capabilities in other cloud storage services.
Industry Implications
1. Photography - The development of photo-centric cloud storage services offers an opportunity for photography companies to create their own customized platforms for storing and organizing images.
2. Technology - The integration of social networking tools in cloud storage services like Irista indicates the potential for technology companies to create innovative platforms that cater to users' media storage and sharing needs.
3. E-commerce - The demand for cloud storage services with enhanced search and organization features creates an opportunity for e-commerce companies to incorporate these functionalities into their own online platforms for improved product image management.
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