GNC is Offering Several Products in Irish Crème Flavor
Michael Hemsworth — February 3, 2023 — Lifestyle
References: gnc & storebrands
GNC has announced it will be adding the limited-edition Irish Crème flavor to its various private label protein products in celebration of St. Patrick's Day that are sure to be a hit amongst health-conscious consumers.
The products that will come in the new flavor include the GNC Total Lean 25 Lean Shake Powder, GNC Total Lean Layered Lean Bar and the GNC AMP Wheybolic Whey Protein. The three products provide consumers with a way to incorporate the Irish Crème flavor into any part of their day by focusing on meal replacements, snacks and post-workout recovery.
VP of Merchandising Kevin Maloberti spoke on the new flavor saying, "Our consumers are always looking for bold, fun flavors in products they use in their everyday routine. Enter Irish Crème: this flavor serves as a nod to the classic."
The products that will come in the new flavor include the GNC Total Lean 25 Lean Shake Powder, GNC Total Lean Layered Lean Bar and the GNC AMP Wheybolic Whey Protein. The three products provide consumers with a way to incorporate the Irish Crème flavor into any part of their day by focusing on meal replacements, snacks and post-workout recovery.
VP of Merchandising Kevin Maloberti spoke on the new flavor saying, "Our consumers are always looking for bold, fun flavors in products they use in their everyday routine. Enter Irish Crème: this flavor serves as a nod to the classic."
Trend Themes
1. Limited-edition Supplement Flavors - Limited-edition supplement flavors are gaining popularity, proving successful in attracting consumers and boosting sales.
2. Holiday-themed Special Flavors - Offering holiday-themed special flavors can create a sense of urgency and exclusivity, leading to higher demand and sales.
3. Incorporating Unusual Flavors in Health Products - Incorporating unusual and unique flavors in health products is a disruptive innovation opportunity to offer consumers greater variety and differentiate brands.
Industry Implications
1. Nutritional Supplements Industry - The nutritional supplements industry can benefit from offering limited-edition flavors that can attract health-conscious consumers.
2. Food and Beverage Industry - The food and beverage industry can incorporate holiday-themed special flavors in their products to boost sales during the celebration season.
3. Consumer Goods Industry - The consumer goods industry can explore and incorporate unusual and unique flavors in health products to drive sales and differentiate their brand.
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