From sequined harem pants to gold-dusted frocks, the photos jump out as rich and brilliant. The most adorable ensemble is the model outfitted in a mermaid-like dress embellished with gleaming shingle-like details. With matching tawny makeup and shiny jewelry, Irina Funtikova bedazzles the pages in glitter and gold.
Implications - Consumers engage in products to sustain a basic human need or to indulge a personal taste or preference. Because of this, consumers are more likely drawn to products that evoke emotions or with which they are able to forge a personal connection. Big businesses may find this an intimidating challenge, but appealing to consumers can be as simple as providing them with visual distractions from their everyday responsibilities.