Ira Smolikov Creates American Print Ads Using European Accents

By: Erin Fox - Jan 19, 2015
References: trendland
Russian graphic designer Ira Smolikov creates the latest ad campaign for American restaurant, Jammie's. The minimalist design focus is meant to draw in the American crowd looking for European foods. For example, the advertisement noted 'Hamburger' in yellow block letters uses German accents over the 'u.' The same goes for 'Cheesecake,' with Swedish accents over the 'a.' The international restaurant, Jammie's, brings together an amalgamation of foreign foods to the American market.

Not only does this campaign come with a grin, it is meant to bring the idea of the American cuisine — with accents. Jammie's mission is to mix traditional American food, like Caesar salad, with cooked frogs legs. This clever minimalist advertisement captures just this in one image.