This Infographic by 'iProspect' explains where affluent men are spending the most money on online purchases. There tends to be a stereotype that women are obsessive shoppers, but this chart proves that men also enjoy spending some cash on material goods as well. In fact, the Internet has made it easier then ever, as you can browse, click and wait for the item to be delivered straight to your door.
According to this chart, affluent males are categorized as being over the age of 35, and make incomes between $100k-$300K, and about 52% of them don't have any children. The study also reveals that 70% of these men prefer to research and buy the products online, as opposed to buying in-store. The most popular categories searched include sports, travel, apparel and cars.
Of these categories, some of the popular brands include BMW, Rolex, Louis Vuitton and Mercedes-Benz.
Stats for Affluent Male Spending Graphs
Trending: Older & Average
Research: 988 clicks in 201 w
Interest: 0.6 minutes
Related: 77 examples / 59 photos
Segment: Males, 35-55+
Comparison Set: 28 similar articles, including: contemporary ad agency infographs, gendered craving charts, and name vitality graphics.
Affluent Male Spending Graphs
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