The fashionable covering looks just like the hoodies you wear, they're even made out of real sweat shirt material. The iHoodies come in shapes compatible with the ipod Touch, Nano, Video Nano and iPod mini, and cost between £9.99 and £10.99 or about $20.
Implications - When the decision to indulge in expensive gadgets is made, consumers start to look towards ways to ensure the longevity and protection of their new products. Companies that retail high-priced items should consider the opportunity to cash in on the common consumer fear of damaging an expensive purchase. By introducing protective packaging, all companies can have the opportunity to experience the highly lucrative benefits of up-selling.