Hello, my little golden Shuffle. I couldn't help but notice you are missing from my exquisite collection of conspicuous consumption. Ah, for a mere $20,000 you will join me? Say no more. Are there others coming soon that I may be interested in? Diamonds, but of course!
"German Company Xexoo offering the iPod Shuffle made out of 18 carat gold for about 14,000 EUR ($19.343). If you like it a bit more blinky - there is also an upgrade with diamonds available soon. Every customer get 24/7/365 support and the golden iPod Shuffle will be delivered in a nice wooden box in Piano style."
Implications - This golden iPod shuffle serves the consumer demand for luxury, which is linked to a desire for prestige.
The $20,000 Sound Of Music
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Pickle-Marinated Chicken Burgers