The ironic thing about the iPod cigarette case is that Marianne Wilson herself does not smoke; it's funny that she chooses to store cigarettes in it instead of, say, breath mints.
Want to know another crazy thing about this incognito convenience? The iPod cigarette case actually still plays music (albeit only one song). How badass is it that the one and only song this case can play is Arctic Monkeys' "Cigarette Smoke"?
Implications - Consumers enjoy deceptive product designs because the novelty of their appearance adds a layer of interaction not present in generic products. Corporations looking to entice new consumers may consider designing a line of products that look like objects not commonly associated with the item.