At a Las Vegas trade show, Gamestop representatives announced their intention to kick-start a new iPhone trade-in program that lets customers pawn off their lightly used smart devices in favor of store credit.
Gamers pride themselves as devoted people, so when a new video game inches closer to its release date, the statistically young demographic has the habit of pawning off consoles, old games and controllers to purchase the new titles. Gamestop, the largest video game retailer in the world, has taken advantage of this eagerness by allowing their customers to trade in old electronics. Fearing being left in the dust as mobile devices take over as the gamer's platform of choice, the company has launched its new iPhone trade-in program.
With the iPhone 5's release just around the corner, Gamestop couldn't have chosen a better time to coax mobile devices from the hands of gamers.
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Interest: 2.9 minutes
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