Smartphone Reality Shoots
iPhone photography can be altered in many ways. Adding filters, and taking pictures via specific photography applications result in multi-faceted works which are truly groundbreaking.
Implications - The iPhone and its built-in camera have revolutionized the way consumers snap photos. Instead of turning to a point-and-shoot camera, iPhone users are capturing moments on the go, customizing their photos with special filters and creative photo-manipulation techniques. Companies can take advantage of this exploding market by creating apps that allow users to manipulate their iPhone photos like a pro.