Apples' iPhone 7 Ads Show Off Its New Camera and Water-Resistant Technology

By: Riley von Niessen - Sep 20, 2016
References: youtube & adweek
During the Emmy Awards, Apple debuted a series of iPhone 7 ads that promote some of its most standout features.

In its 'Midnight' short, the tech giant states that "It's practically magic" -- speaking to the device's ability to capture stunning scenes in low-light settings and work well even when coated in water. In this iPhone 7 ad, the company illustrates this by having a sleepless skateboarder go for a midnight ride. He picks up the device and heads out, crouching down in sprinklers to get a shot and traveling across the city to capture it while most are sleeping.

In another, dubbed 'Morning Ride,' the iPhone 7 ad shows a cyclist readying to go out during a massive thunderstorm, with his device hinged to the handle bars so he can film the whole experience.