With the anticipated launch of the newest Apple product, the iPhone 5S Gold has definitely received its own personal attention.

While in the past the phones have only been available in black or white, the 5S is now also available in gray, silver and most noticeably gold. The gold enhancement has people talking about the standard Apple has now set. As gold is always talked about in relation to wealth, the 5S is definitely the top of the line.

Denny's created a sort of tongue-and-cheek ad to mock the iPhone 5S gold. In the recognizable Apple writing, the advertisement reads, "Pancake(S) always available in golden" with a picture of a stacked up plate of pancakes next to it. Denny's has put the 'S' in brackets to highlight the iPhone 5(S) and states that unlike the smartphone, its pancakes are always golden.