Superstar

The Intuit Super Bowl Contest Will Give Its Ad Spot Away

By: Laura McQuarrie - Published: • References: smallbusinessbiggame & adweek
The Intuit Super Bowl contest ran prior to game day to determine one of four small businesses that will get its ad spot. This is a dream come true for the small businesses, since Super Bowl ads are some of the most watched all year and it would be impossible without the support of Intuit. To put things into perspective, the cost of a highly-coveted 30-second ad during the Super Bowl goes for about $4 million.

The stunt from the American finance and tax software company will give either Dairy Poop fertilizer, Barley Labs dog treats, GoldieBlox toys or the Locally Laid Egg Company this unbelievable air time.

Millions of votes were collected online to determine the winner of the Intuit Super Bowl contest, but you’ll have to be watching on Super Bowl Sunday for the big reveal. Stats for Small Business-Supporting Ads Trending: This Year & Buzzing
Traction: 1,370 clicks in 43 w
Interest: > 3 minutes
Concept: Intuit Super Bowl Contest
Related: 117 examples / 90 photos
Segment: Males, 18-55
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