Superstar

JJ Valaya at India Fashion Week

By: Going Like Sixty - Published:   Updated: Apr 28 2011 • References: valaya & photogallery.indiatimes
If I ever had to give up my title of Supreme Commander, I would want to be known as King of the Coin Bras. JJ Valaya currently holds the title as recognized by me.

Check out these fashions from the India Couture Week--drop-dead gorgeous, every one. Coin bras, yep, but the intricate embroidery and ornamentation is simply beautiful.

Implications - This trend brings in ethnicity and culture into the world of high fashion. In modern day society, large urban cities have become more and more multicultural and that lifestyle has transcended into consumers. Designers should look into incorporating more cultural inspiration into their fashion collection to connect with the modern day consumer.

Stats for Ethnic Couture Trending: Older & Buzzing
Traction: 46,544 clicks in 310 w
Interest: > 3 minutes
Concept: Ethnic Couture
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: peasants as models, saree couture, and vogue india debuts.