The Wave Seat uses nano tubes to conform to every delicious curve and crevice. Polymers stretch and contract to provide the perfect form for anybody's bottom.
Imagine if cars could incorporate this concept.
Implications - Products that embrace a wide variety of figures help themselves to give off an aura of inclusivity and allow their brand to posses a larger target market. Companies who favor designs that appeal to heavier individuals will continue to grow in popularity due to the fact that consumer figures are continuing to expand as a whole.