Who doesn't want faster internet access? In Europe, homes and businesses may soon get "ultra high-speed" broadband because of plastic optical fibre. In the US, typical broadband speeds are 10 Mbps to download. Developers hope to reach speeds of 1000 Mbps with the rollout of the new fibre to complete the "last mile" from glass optic networks to the home.
Implications - Busier and more hectic lifestyles means that consumers today cannot afford to waste time. Fast Internet speeds are becoming a necessity, to the point where consumers are willing to pay exorbitant prices for the fastest of speeds. Such desire for speed isn't constrained only to the web; today's impatient consumer wants haste in everything they do.
Stats for Ultra Fast Internet (Follow-Up)
Trending: Older & Chilly
Research: 1,536 clicks in 435 w
Interest: 4 minutes
Concept: Ultra Fast Internet (Follow-Up)
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Segment: Neutral, 18-35
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Ultra Fast Internet (Follow-Up)
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