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VTR's Internet Safe Search Ads Show Almost All Innocent Search Results

By: Laura McQuarrie - Published: • References: vtr & adeevee
The World Wide Web is a fascinating place, but it can also be a frightening one if you don't take advantage of Internet safe search. In these print ads from VTR, a Chilean telecommunications company show the maze of results that pops up with an image search and as the ads show, there's always one inappropriate one that seems to turn up, no matter how innocent your search term seems.

In these ads created for VTR by the Grey agency in Santiago, Chile, searches for "Amazona," "Red balloons" and "Daddy bear" are almost all kid-friendly, but not quite. It might take some looking, but hidden in the web of images is one picture that doesn't quite belong with the rest, which is a clever way to promote VTR's Safe Family Internet Parental Control features. Stats for Unsafe Image Maze Ads Trending: This Quarter & Warm
Traction: 262 clicks in 10 w
Interest: 0.5 minutes
Concept: "internet Safe Search"
Related: 52 examples / 40 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: terrifying mouth-replaced eyes, fashionable grandfather photography, and browser update-encouraging sites.