Prodigy

Record Numbers Tracked By Hitwise

By: Trendopoly - Published:   Updated: Aug 17 2011 • References: weblogs.hitwise & blog.wired
According to Hitwise (an Experian data company) celebrity gossip has taken the Internet by storm and they have they numbers to prove it. Traffic to celebrity gossip sites like PerezHilton.com has skyrocketed, increasing its share of visits by a shocking 621%!! Celebrity scandals involving the likes of Britney Spears and Anna Nicole Smith have likely contributed to this increase. That and the fact that people have unsupervised access to the Internet while at work!

Implications - I'm still not sure what I find more intriguing -- the rapid growth of Internet gossip blogs, or the fact that a large data company has devoted so much time to gossip tracking.

Stats for Internet Gossip Explosion Trending: Older & Chilly
Traction: 3,623 clicks in 392 w
Interest: 4 minutes
Concept: Internet Gossip Explosion
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: style tutorial collaborations, hassle-free vegetarian roasts, and pattern-enriched hipster catalogs.