Axe Interactive Marketing

By: Alex Covert - Published:   Updated: Jun 1 2011 • References: beachshowercam
This supposedly live webcam invites users to control the temperature of an ocean-side beach shower. After turning the dial up or down while it is being used by a beautiful babe, the user is rated on what type of person he is... in life and with the ladies. This is a neat example of online interaction/marketing. Brought to you by Axe Shower Gel.

Implications - With society being so technologically infused, consumers are always eager for new products which promote user interactivity. Consumers seek a sensory relationship with a product, and interactive campaigns like this one urge them to get involved with the company. Advertising campaigns that flaunt interactivity can entice the niche market that ad is targeted towards.