Axe Interactive Marketing

By: Alex Covert - Published:   Updated: Jun 1 2011 • References: beachshowercam
This supposedly live webcam invites users to control the temperature of an ocean-side beach shower. After turning the dial up or down while it is being used by a beautiful babe, the user is rated on what type of person he is... in life and with the ladies. This is a neat example of online interaction/marketing. Brought to you by Axe Shower Gel.

Implications - With society being so technologically infused, consumers are always eager for new products which promote user interactivity. Consumers seek a sensory relationship with a product, and interactive campaigns like this one urge them to get involved with the company. Advertising campaigns that flaunt interactivity can entice the niche market that ad is targeted towards.

Stats for Internet-Controlled ShowerCam Trending: Older & Buzzing
Traction: 13,475 clicks in 392 w
Interest: > 3 minutes
Concept: Internet-Controlled ShowerCam
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: film-inspired album ads, theatrical banking commercials, and prepare for what's next.