The International Guide Dog Federation Campaign Checks Things Out

By: Meghan Young - Published: May 13, 2014 • References: & adeevee
The International Guide Dog Federation ad campaign cleverly shows that these canine companions are more than guides, they are their masters' eyes. It reads, "Bring out the man (or woman) in the blind man (woman)." This is reinforced by depicting the guide dogs checking out a hot girl for his young male owner and sparkly jewelry for his female owner.

Conceived and executed by Publicis, an ad agency based in Brussels, Belgium, the International Guide Dog Federation ad campaign shows people just how important these animals are to their visually impaired owners. It urges people to support them through donations. It was art directed by Daniel Van Den Broucke, Bastien Grisolet and Marcel with creative direction by Erik Vervroegen and Paul Servaes. Mark Seliger shot the images. Stats for Canine Companion Ads Trending: Older & Average
Research: 1,899 clicks in 106 w
Interest: 1.9 minutes
Concept: International Guide Dog Federation
Related: 40 examples / 31 photos
Segment: Neutral, 18-55+
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