The International Anti Fur Coalition aims to open up people's eyes and let them know that the real cost of fur is far more than the hefty price tags at designer shops. Their latest ad campaign is gruesomely shocking, conveying their message loud and clear by having a woman rip out various organs from her fur purse.
Advertising agency Lowe Bull of Cape Town, South Africa did a phenomenal job of helping the International Anti Fur Coalition express their solemn message to the public.
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