The Interactive Smartphone Map -- developed by The Atlantic magazine with data from the U.S. Census -- lets you test out the generalizations about device owners you've always maintained. Are iPhone owners really the affluent Valley girls you assumed? Do all basement-bound nerds buy Androids?
Much to the delight of marketing agencies and advertisers, the project lets you overlay demographic details onto a map of the United States whose colors are based on device popularity. As you navigate the mini-game, some very intriguing information begins to emerge. For example, BlackBerry users are considerably younger and live in less urban places than you'd imagine -- according to the Interactive Smartphone Map, they're all in Wisconsin.
As a young, Android-owning, city-dwelling minority member, the map suggests that Arizona and Georgia are the places where my kinfolk congregate. I'll let my Motorola Blur map out the trip!
Diverse Mobile Demographics
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