The Interactive Smartphone Map -- developed by The Atlantic magazine with data from the U.S. Census -- lets you test out the generalizations about device owners you've always maintained. Are iPhone owners really the affluent Valley girls you assumed? Do all basement-bound nerds buy Androids?
Much to the delight of marketing agencies and advertisers, the project lets you overlay demographic details onto a map of the United States whose colors are based on device popularity. As you navigate the mini-game, some very intriguing information begins to emerge. For example, BlackBerry users are considerably younger and live in less urban places than you'd imagine -- according to the Interactive Smartphone Map, they're all in Wisconsin.
As a young, Android-owning, city-dwelling minority member, the map suggests that Arizona and Georgia are the places where my kinfolk congregate. I'll let my Motorola Blur map out the trip!
Stats for Diverse Mobile Demographics
Trending: Older & Chilly
Research: 960 clicks in 239 w
Interest: 2.1 minutes
Concept: Internactive Smartphone Map
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: emotive smartphone docks, audacious audiophile telephones, and slitted silicone smartphone covers.
Diverse Mobile Demographics
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