The Interflora Campaign Shows How Thoughtful Gifts Outweigh Materialistic Ones

By: Meghan Young - Published: Apr 28, 2012 • References: & ibelieveinadv
The Interflora campaign concentrates on the idea of value and what people consider to be valuable. Although a bouquet of flowers may not seem as precious as a motorcycle, yacht or mansion, it is the thought behind those flowers that trumps anything materialistic. The Interflora campaign encourages giving thoughtful gifts that people will remember and cherish long after the flowers wilt and are thrown out.

Created by Madrid-based ad agency Tapsa, the Interflora campaign cleverly shows how much a delivered bouquet outweighs other items by balancing them on either side of a seesaw. Although physics would disagree with the outcome, the images perfectly convey the message. Especially when paired with the phrase, "The importance of who you are weighs more than what you have." Stats for Heavy Bouquet Ads Trending: Older & Chilly
Research: 780 clicks in 212 w
Interest: 1.3 minutes
Concept: Interflora Campaign
Related: 38 examples / 29 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: mini marker masterpiece ads, backwards movie ads, and dog-sucking vacuum ads.