The Big Flake
Click on the hypnotic falling snowflakes to view the wishes of others around the world, or post your own wish and a new snowflake is created. The shape of your snowflake is determined by the letters in your wish.
Implications - Globalization and social media are connecting people across the world and organizations are capitalizing on this by offering social media-like interactions with their customer base. Experiences evocative of social media usage cater to the general population's need to relate with others and feel a sense of community.Stats for Interactive Wishes Trending: Older & Chilly
Traction: 1,955 clicks in 350 w
Interest: 4 minutes Concept: Interactive Wishes
Related: 64 examples / 49 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: couture carpet campaigns, text messaging story apps, and top 30 kitchen products in december.