The Big Flake

By: Elsa Blaine - Published:   Updated: Jun 1 2011 • References: thebigflake
According to The Big Flake, the site is "a collective visual peom created to show the links between all of us and our wishes."
Click on the hypnotic falling snowflakes to view the wishes of others around the world, or post your own wish and a new snowflake is created. The shape of your snowflake is determined by the letters in your wish.

Implications - Globalization and social media are connecting people across the world and organizations are capitalizing on this by offering social media-like interactions with their customer base. Experiences evocative of social media usage cater to the general population's need to relate with others and feel a sense of community. Stats for Interactive Wishes Trending: Older & Chilly
Traction: 2,028 clicks in 363 w
Interest: 4 minutes
Concept: Interactive Wishes
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: bill-paying email services, japanese snack cakes, and simple green juice recipes.