The Big Flake
Click on the hypnotic falling snowflakes to view the wishes of others around the world, or post your own wish and a new snowflake is created. The shape of your snowflake is determined by the letters in your wish.
Implications - Globalization and social media are connecting people across the world and organizations are capitalizing on this by offering social media-like interactions with their customer base. Experiences evocative of social media usage cater to the general population's need to relate with others and feel a sense of community.Stats for Interactive Wishes Trending: Older & Chilly
Traction: 1,958 clicks in 359 w
Interest: 4 minutes Concept: Interactive Wishes
Related: 72 examples / 55 photos
Segment: Neutral, 18-35 Comparison Set: 26 similar articles, including: male pampering pop-ups, pop restaurant packaging, and lucite heeled brogues.