The Big Flake
Click on the hypnotic falling snowflakes to view the wishes of others around the world, or post your own wish and a new snowflake is created. The shape of your snowflake is determined by the letters in your wish.
Implications - Globalization and social media are connecting people across the world and organizations are capitalizing on this by offering social media-like interactions with their customer base. Experiences evocative of social media usage cater to the general population's need to relate with others and feel a sense of community.