This Interactive TV Promotion Turned People into City Defenders

By: Laura McQuarrie - Nov 8, 2014
References: warnerestrenos & adeevee
This interactive TV promotion for Gotham is one that has the people of Buenos Aires step is as the protectors of justice in the city. The experience by 5SEIS involved interactive mapping on the side of a building, featuring a number of different games that could be played with handheld pointers.

Scaling the entire side of a building, the interactive mapping experience was like a giant arcade game that everyone wanted to have their turn at. Set up at the Abasto Shopping Center, this interactive experience certainly attracted a ton of attention from curious people passing by. Rather than leave everything up to Batman, this is a fun way to let everyone take a turn at saving the city that they love.