Pizza Hut is introducing a new interactive screen that lets users make the perfect pizza based on their own senses. The screen is essentially the whole table and gives users a large variety of options to choose from.
Fast food restaurants are constantly vying for positions as the best and brightest technologically. Pizza Hut is making a big case for itself by incorporating this interactive screen that puts the pizza making in the customers hands -- literally.
The users get an image of a pizza on a screen and they throw virtual toppings onto it until perfect. They can even throw side orders in. One of the cooler innovations is also that while the customer waits, the screen acts as a game table with apps as well, making date night even more fun.
Stats for Touch Screen Pizza Parlors
Trending: Older & Mild
Research: 969 clicks in 115 w
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Concept: Interactive Screen
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Segment: Neutral, 12-35
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