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Nutrella's Friendly Interactive Mirror Doles Out Feel-Good Compliments

By: Laura McQuarrie - Published: • References: nutella & creativecriminals
Nutrella set up an interesting stunt in Brazil featuring an interactive mirror that dished out compliments to people passing by. The giant framed mirror was set up outdoors in the park and it began chatting with people, admiring smiles, outfits and haircuts.

Behind the scenes, you can see that the stunt simple involved setting up a camera and a microphone from a distance so that the mirror could make appropriate comments for each person. In return for a lovely laugh or a smile, the passersby were rewarded with a basket full of surprises and even more smile-inducing gifts, tying in with the message that Nutrella "Awakens a smile in you," which is bound to be memorable. Stats for Esteem-Boosting Mirrors Trending: This Quarter & Warm
Traction: 420 clicks in 14 w
Interest: 0.5 minutes
Concept: "interactive Mirror"
Related: 42 examples / 32 photos
Segment: Females, 12-35
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