This Interactive Dance Floor Lights Up with Each Step

By: Michael Baxter - Published: Jun 1, 2014 • References: eness &
MINI has created an interactive dance floor that lights up with the steps of the dancers on it. The illuminating dance floor is based off of the new LED dashboard that will be present in the MINI 2014. The design even forms into a MINI logo if you look closely.

In a collaboration with VICE Australia, MINI is launching a new car for the east coast. With that new car, there will be this new dance floor to commemorate it. The dance floor isn't particularly big, but it is incredibly interactive. The dance floor will have 265 different LED lights that will work independently and follow both the moves of the dancer and the music.

MINI is showing it has moves and wants everyone to show it off too. Stats for Interactive Dance Floors Trending: Older & Chilly
Research: 424 clicks in 103 w
Interest: > 3 minutes
Concept: Interactive Dance Floor
Related: 72 examples / 55 photos
Segment: Males, 12-35
Comparison Set: 26 similar articles, including: luminous power-harnessing tiles, luxurious nuclear protected bunkers, and dusty dancer photography.