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This Instagram Hosts an Interactive Choose Your Own Adventure

By: Laura McQuarrie - Published: • References: instagram & mykindabook
Creative agency Ralph put together an elaborate and interactive choose your own adventure on Instagram to immerse fans in the universe of ‘Thirteen,’ a book by Tom Hoyle. The book centers around Adam, a boy targeted by a cult that believes he must be killed because of his particular birthdate. The interactive Instagram game follows the same premise, allowing users on mobile devices to make their own choices just like a true “choose your own ending” game.

The experience begins on the Thirteen Book Instagram account, with story details in the captions. From there, users are invited to tap on the photos, which brings up links to tagged Instagram accounts with names that coordinate with a particular option, such as “you_think_its_a_bluff” or “you_grab_the_gun.” With the right choices, users are ultimately led to a video that provides an exclusive discount code for the book. Stats for Interactive Social Adventure Games Trending: This Year & Buzzing
Traction: 3,063 clicks in 44 w
Interest: 0.6 minutes
Concept: Interactive Choose Your Own Adventure
Related: 99 examples / 76 photos
Segment: Neutral, 12-18
Comparison Set: 36 similar articles, including: selfie branding graphics, puppy-injected selfies, and high school president selfies.