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In one of the best examples of interactive advertising, the Twix ‘Get the Girl’ campaign lets you choose your own adventure. Although some might not appreciate the underlying goal of deception, the interactive adventure is very entertaining. In addition, the product placement is great, with each decision point being a ‘Twix moment’. Note that the YouTube video is not interactive, you need to check out Twix.com to live the experience. References: twixFiled In: |
  Favorited by Jeremy Gutsche on Jun 14, 08 |
 Favorited by Ariana Shaw on Jun 15, 08 |
 Favorited by Chris Bellinger on Jun 16, 08 |
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