Rockstar

The Twix 'Get the Girl' Choose Your Own Adventure

By: Jeremy Gutsche - Published:   Updated: Aug 10 2011 • References: twix
In one of the best examples of interactive advertising, the Twix 'Get the Girl' campaign lets you choose your own adventure. Although some might not appreciate the underlying goal of deception, the interactive adventure is very entertaining. In addition, the product placement is great, with each decision point being a 'Twix moment'.

Note that the YouTube video is not interactive, you need to check out Twix.com to live the experience.

Implications - Consumers are looking for items that feature an interactive element. Products that let shoppers get more hands on are appealing to those who like to contribute to their purchases.

Stats for Interactive Awesome Trending: Older & Warm
Traction: 5,917 clicks in 336 w
Interest: > 3 minutes
Concept: Interactive Awesome
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: beer-flavoring powders, mid-twisting reusable bottles, and delicate foliage adornments.