The latest activism campaign by AARP.org is engaging, interactive and even fun. Not only does the American Association of Retired Persons provide a widget to create a personalized video, but they also have a campaign truly worthy of a creativity award with their “Who Can Make A Difference?” interactive campaign.

I think the first scene is the best, and it certainly proves that AARP members can have a sense of humor about themselves.

Implications - Companies that show their compassionate side to consumers -- like through public service announcements -- can better ensure they gain a charitable appeal. Businesses should continue to think of creative ways to show their charitable efforts, especially efforts that can be shown as viral videos that will easily gain consumer attention.