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“Who Can Make A Difference?” for AARP

By: Going Like Sixty - Published:   Updated: Aug 10 2011 • References: aarpvote08
The latest activism campaign by AARP.org is engaging, interactive and even fun. Not only does the American Association of Retired Persons provide a widget to create a personalized video, but they also have a campaign truly worthy of a creativity award with their “Who Can Make A Difference?” interactive campaign.

I think the first scene is the best, and it certainly proves that AARP members can have a sense of humor about themselves.

Implications - Companies that show their compassionate side to consumers -- like through public service announcements -- can better ensure they gain a charitable appeal. Businesses should continue to think of creative ways to show their charitable efforts, especially efforts that can be shown as viral videos that will easily gain consumer attention.

Stats for Personalize Video Activism Trending: Older & Mild
Traction: 2,878 clicks in 312 w
Interest: 4 minutes
Concept: Personalize Video Activism
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: retiree wii gamers, fitness competitions for seniors, and prime-time political cartoons.