Personalize Video Activism
“Who Can Make A Difference?” for AARP
I think the first scene is the best, and it certainly proves that AARP members can have a sense of humor about themselves.
Implications - Companies that show their compassionate side to consumers -- like through public service announcements -- can better ensure they gain a charitable appeal. Businesses should continue to think of creative ways to show their charitable efforts, especially efforts that can be shown as viral videos that will easily gain consumer attention.