“Who Can Make A Difference?” for AARP
I think the first scene is the best, and it certainly proves that AARP members can have a sense of humor about themselves.
Implications - Companies that show their compassionate side to consumers -- like through public service announcements -- can better ensure they gain a charitable appeal. Businesses should continue to think of creative ways to show their charitable efforts, especially efforts that can be shown as viral videos that will easily gain consumer attention.Stats for Personalize Video Activism Trending: Older & Mild
Traction: 2,875 clicks in 308 w
Interest: 4 minutes Concept: Personalize Video Activism
Related: 72 examples / 55 photos
Segment: Neutral, 18-35 Comparison Set: 26 similar articles, including: retiree wii gamers, fitness competitions for seniors, and prime-time political cartoons.