Case Study: Trend Hunter PRO 2008 Prediction

By: Tim Warmels - Published: • References: trendhunter
Trend Hunter recognized that the concept of "intentional viral" would be a way in which marketers would try to reach consumers early on. The views to our database of micro trends that relied on the web to appeal to younger demographic allowed us to detect the early onset of this marketing shift.

In our 2008 Trend Report, we noted that viral videos were quickly becoming a medium for spreading a brand message. Diesel was one of the few companies aggressively pushing its viral platform, creating awareness through provocative online campaigns and stunts, rather than through traditional print and other media.

Viral has become the goal of marketers, who are intentionally looking for ways to capture the attention of online consumers. Controversial ads are the norm, and banned ads (like GoDaddy’s ‘Lola’ ad for the Superbowl) go viral through online video channels. Viral ads are spawning a number of parodies from companies wanting to ride the coattails of a previous viral ad (i.e. the Old Spice commercial spawns a great number of spoofs). Recent viral campaigns include the Zappos puppet commercial, Nike’s ‘Write the Future’ World Cup and the Coke Zero and Mentos Rocket Car. Stats for Intentional Viral Trending: Older & Chilly
Traction: 843 clicks in 233 w
Interest: 1.6 minutes
Concept: Intentional Viral
Related: 268 examples / 206 photos
Segment: Neutral, 12-55
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