Land Rover's Instagram Story Uniquely Recounts an Adventure

By: Laura McQuarrie - Aug 15, 2015
References: instagram & digitalbuzzblog
Brands are constantly pushing themselves to become better storytellers on social media and Land Rover's newest Instagram story unfolds through a beautiful series of visuals and videos.

On Instagram, the automotive brand has two stories that unfold in grid view on the @SolitudeInSawtooth and @BrotherhoodOfWonderstone accounts. These stories tell of couples exploring national forests in America. As their days unfold, the panoseries gently shifts from day to night to indicate the passing of time.

From grid view, a collage of images makes up one giant image, but clicking on an individual square also brings up additional video content on occasion. As well as being visually impressive as a whole, the content also reveals tips for safe off-roading adventures and key skills for survival in the wild.