This Restaurant Makes Dishes For Instagram Food Pictures
Riley von Niessen — June 1, 2016 — Marketing
References: elitedaily & designtaxi
Elite Daily's series 'Millennials of New York,' or 'MONY,' exaggerates the generation's obsession with posting Instagram food pictures in its video titled 'This Restaurant Makes Food For Your Instagram Account.'
The 'mockunmentary series' follows groups of Millennials who spend the majority of their time consumed by their self-entitled attitude, overly sensitive outlooks and reliance on technology. Other titles within the series include 'Meet the Book Lover Standing Up To The E-Book Industry' and 'This Mindful Consumer Only Buys Locally-Grown Bud.'
The fake restaurant episode follows 28-year-old Anita, the "restaurant" owner, who explains that getting a good Instagram food picture is worth more than actually eating your food. The video comments on the wastefulness and the absurd extravagance that goes into some Millennials' Instagram food pictures.
The 'mockunmentary series' follows groups of Millennials who spend the majority of their time consumed by their self-entitled attitude, overly sensitive outlooks and reliance on technology. Other titles within the series include 'Meet the Book Lover Standing Up To The E-Book Industry' and 'This Mindful Consumer Only Buys Locally-Grown Bud.'
The fake restaurant episode follows 28-year-old Anita, the "restaurant" owner, who explains that getting a good Instagram food picture is worth more than actually eating your food. The video comments on the wastefulness and the absurd extravagance that goes into some Millennials' Instagram food pictures.
Trend Themes
1. Millennials' Obsession with Instagram Food Pictures - Opportunity to create innovative products or services that cater specifically to Millennials' desire to capture visually appealing food for social media.
2. Exaggerated Generation Stereotypes on Social Media - Potential for disruptive innovation in content creation or advertising strategies that challenge and disrupt common stereotypes of Millennials on social media platforms.
3. Criticism of Wastefulness and Extravagance on Social Media - Opportunity for businesses to promote sustainable alternatives and emphasize the importance of mindful consumption in response to the criticism of wastefulness on social media.
Industry Implications
1. Food and Beverage - Innovation in menu design or presentation techniques that prioritize visual appeal for social media sharing.
2. Advertising and Marketing - Disruptive advertising campaigns that challenge traditional stereotypes and capture Millennials' attention on social media platforms.
3. Sustainability and Eco-friendly Products - Opportunity for businesses to develop and promote sustainable and eco-friendly alternatives that resonate with socially conscious Millennials.
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